The marketing management journal issn 1534973x is published semi annually by. Social media its impact with positive and negative aspects. This license was developed to facilitate open access, namely it allows articles to be freely downloaded and to be reused and redistributed without restriction, as long as the original work is correctly cited. Open access free for readers, with article processing charges apc paid by authors or their institutions. The international journal of consumer studies provides an international forum for academic and research papers with a focus on how consumers can enhance their security and wellbeing. Journal of international marketing is dedicated to advancing international marketing practice, research and theory. The journal is published in both print and online versions. Third we conceptualize the role of relationship marketing to competitive marketing strategy. International journal of research in marketing elsevier. Fourth we empirically test the role of relationship marketing.
To learn about our use of cookies and how you can manage your cookie settings, please see our cookie policy. The international journal of business and management studies ijbms is published under the creative commons attribution cc by license. The international journal of technology for business ijtb is an interdisciplinary open access journal encompassing all facets of technology and business. Mendeley data repository is freetouse and open access. Pdf digital trends and practice on the hungarian market katalin tari. Using a combined industrial marketing and purchasings network approach and institutional theory, this paper aims to explore why firms exploit dual marketing strategy that pdf 858 kb the role of guanxi on international businesstobusiness relationships. International journal of marketing management ijmm. The international dimension of the journal is emphasised towards converging cultural, economic, marketing, and sociological issues with leisure and tourism research to offer.
Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning. In the study, first we examine the nature of relationship marketing. Business and economics journal is a scholarly open access journal that caters to a vast sections of the professionals who are economists, policy makers, entrepreneurs, managers of middle and higher management level, academicians and researchers of the business and management studies and the students that pursue business and economics as core. Role of relationship marketing in competitive marketing strategy. The journal is devoted to international business, especially marketing and management issues. Journal of public administration research and theory. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. Contributions addressing any aspect of international marketing are welcome.
Official journal of the european marketing academy marketing. It publishes articles of interest to an international audience and at the. Funding for the journal has been made possible through the generous commitment of the usc annenberg school for communication and. International journal of leisure and tourism marketing ijltm. By closing this message, you are consenting to our use of cookies. Manuscripts out of the journals scope are rejected. American international journal of business and management. Home international journal of marketing studies ccse. Posted on aug 9, 2018international journal of marketing studies is calling for submission of papers for the vol. Anytime, anywhere access no need for hard copy submission. Measuring ambush marketing and sponsorship effects. All journal articles featured in journal of marketing management vol 36 issue 56. Ijecs international journal of electronic commerce studies.
Table of contents for international journal of market research, 62, 2, mar 01, 2020. The purpose of this paper is to present an overview of the intersection of research into international marketing im and the internet, seeking areas where knowledge is pdf 296 kb causerelated marketing, brand loyalty and corporate social responsibility. The journal comprises of research on market and competition behaviors in the economy. International journal of science and research ijsr is published as a monthly journal with 12 issues per year. Citescore values are based on citation counts in a given year e. This journals prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. International journal of computer applications technology and research volume 5 issue 2, 71 75, 2016, issn. Official journal of the european marketing academy. Ugc journal ijrarissn 2348 1269, print issn 234958. International journal of marketing studies rg journal. The goal of the journal is to provide an acknowledged international information field.
Posted on jan 26, 2018as you are aware, printing and delivery of journals results in causing a significant. International journal of marketing studies ijms journal description. International journal of cultural studies volume 23, number. International journal of market research volume 62, number 2. A case study challenges and threats for international.
Business and economics journal open access journals. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Pdf international journal of marketing research worldacademic. Ejournal in pdf is available on the journals webpage, free of charge for download. This can be achieved by exporting a companys product into another country.
The mission of the international journal of online marketing ijom is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. This cited by count includes citations to the following articles in scholar. Read the latest articles of international journal of research in marketing at. Role of relationship marketing in competitive marketing. American international journal of business and management studies. International journal of marketing studies ijms is an international. The canadian center of science and education ccse has developed a manuscriptselection system called the star system for journal quality. Ijemr favours qualitative studies but does not preclude any methodologies and is open to any conceptually rigorous approach. The purpose of the international journal of electronic commerce studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. Second we lay out the framework of competitive marketing strategy and delineate the position of relationships. The journal aims at developing an interdisciplinary knowledge base meeting academic research and marketing management practices applied in the leisure and tourism industry. Notably, it is a referred, highly indexed, online international journal with high impact factor. Current international journal of marketing studies ccse.
A case study challenges and threats for international business. The international journal of consumer studies provides an international forum for academic and research papers with a focus on how consumers can enhance their security and well being. Author guides international journal of marketing studies ccse. Ijemr favours qualitative studies but does not preclude any methodologies and is open to. The aims of the journal are to disseminate knowledge, provide a learned reference in the field and facilitate communication between academics, research experts and executives. American journal of research communication a journals. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the.
A crosscountry analysis of italian and japanese consumers. This study has put efforts to investigate the impact of the extended. International journal of science and research ijsr is published as a. American journal of research communication a case study challenges and threats for international business mohammad almotairi. International journal of marketing studies rg journal impact. Table of contents for international journal of cultural studies, 23, 3, may 01, 2020. The journal is published in partnership with the university of economics in bratislava. It is the premier outlet for substantive research in marketing. The journal aims at developing an interdisciplinary knowledge base meeting academic research and marketingmanagement practices applied in the leisure and tourism industry.
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